MAXIMUM...

“The overall business acumen, and resource network made available through MAXIMUM Business Consulting is exceptional. I’m truly delighted to be associated with
the service mission of this firm.”

Ed Staub, President, Staub & Associates

Alan Snook, PRESIDENT, is the founder of MAXIMUM Business Consulting, LLC. As a 1986 graduate of Pennsylvania State University, he began
his business career as a Sales Representative by pioneering a new industry niche. His notable success led to an opportunity in a family business as a Sales Representative where he opened new territories. Over his 16 years within the family business sector, Alan held the positions of Sales Representative, Sales Manager, General Manager, VP Sales, and Partner for a multi-million dollar company.

In addition, he served seven years within his industry’s national association and was elected by his peers as
the youngest President within the history of the organization. Alan’s extensive experience includes successful sales efforts, synergistic network building, personnel management, team building, product creation, customer service re-tooling, financial performance enhancement, strategic planning, leadership
coaching, international business management, and succession planning.


Donald W. Moore is the president and founder
of Decision Associates. Since starting his company
in 1984, Don has assisted more than 300 businesses, school districts, organizations, and communities to discover their hidden strengths and transform their ideas into powerful action plans that have impacted their long-term economic future. Don is a leading authority on strategic planning, succession planning and organizational effectiveness. He is often called upon by economic development agencies and trade associations across Pennsylvania. His proprietary succession planning, methodology is viewed as a tremendous tool for preserving small businesses throughout PA.

Victoria L Krotzer, PHR offers more than 20 years of experience as a Human Resources Director
and Assistant Vice President within small family-owned businesses and large multi-state corporations. She’s experienced within a broad range of sectors including manufacturing, retail, wholesale, automotive, and social services. Vicki’s knowledge base includes employment law in PA, MD, DE, OH, NY, NJ, VA, and WV.

Vicki has been an active member of the Society of Human Resources Management (SHRM) since 2000, including as a Past Director for the Pennsylvania State organization and the York County PA Chapter. She has also served as Secretary and Diversity Director for Society of Human Resources Management.


Edward P. Staub is president of Staub & Associates, a certified affiliate of Sandler Training. Ed’s extensive background spans more than 39 years in sales, management, and professional training.

Ed has dedicated his professional efforts to developing business owners, sales managers, sales professionals, non-selling professionals, and customer service people. He excels in training others within disciplines such as selling, leadership, service, and communication skills. Ed bases his training and personal counseling using the non-traditional selling techniques developed by David Sandler. Ed firmly believes the only way to improve business development is through continuous reinforcement training of mindset changes, attitudes, behaviors, and skills to "differentiate" oneself personally and professionally. Ed has amassed scores of students who wholeheartedly attribute their growth and success to his tutelage.